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MSNBCW Your Business August 5, 2018 11:30:00

News and advice for smallBusiness Owners. Included profiles of smallBusiness Owners, detailing the challenges theyve faced and successes theyve achieved;. Validation and coverage. Focus on our customers. I think that set us free. The companys growth started relatively slow, until the decision they made to offer a free version of the product, one of the First Companies to capitalize on the premium model. We were at 100,000 customers at the time, then A Million And Three million. Today, they have 18 million customers, and, no surprise, the founders have gotten tantalizing offers, including one to buy the company for 1 billion, cash. And you said i said no thank you. They met to discuss the pr proposition. That lasted 15 minutes. I have enough money, how about ....

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MSNBCW Your Business August 11, 2018 11:30:00

Getting coverage. Lets just focus on our customers and i think that set us free. The companys growth started relatively slow. Until the decision they made to offer a free version of the product. One of the First Companies to capitalize on the free model. We were at maybe 100,000 customers at a time and within a year we were at a million and within another year we were at 3 million. And they kept on growing. Today the company has 18 million customers and no surprise, the founders have gotten some tantalizing offers including one to buy the company for A Billion Dollars cash. And you said . I said no, thank you. Ben says he and dan did meet to discuss the proposition. That lasted maybe 15 minutes. You know, when Something Like i have enough money, how about you . Yeah, i ive got enough. But this would be more. But i do ....

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Detailed text transcripts for TV channel - MSNBC - 20180811:11:41:00

Shapes. we can do it in a week. china is three or four months. when ben realized that ann clark wasn t reaching the entire crowd he wanted he turned online. we had stayed away from e commerce because we didn t think you could sell a cookie cutter. that was my biggest mistake. when i walk in in the morning there s a report that tells us how did amazon do, how did our website do. and he s created an influence network of cookie decorators and other ambassadors who help with name recognition. we ve been working with a lot of people through social media. they re in turn helping us to develop our brand. ben keeps a constant eye on his competition but he knows his company has been watched too. we ve seen them launch product which is a direct product line of what we ve launched. when somebody does something on the web the other one will do something on the web. ....

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Detailed text transcripts for TV channel - MSNBC - 20180805:11:41:00

Want. we can launch the shapes. we can do it in a week. china is three or four months. when ben realized ann clark wasn t reaching the entire crowd it wanted, he turned online. a channel he originally ignored. we stayed away from e-commerce. we didn t think you can sell a cookie cutter online. that was a mistake. we look at those numbers all day, every day. when i walk in, there s a report, how did amazon do, our website, how many people came to the site? and an influencers. we have done blogger outreach and social media. they are helping us develop our brand. ben keeps an eye on competition. he knows his company is being watched, too. we have seen them launch product, a direct copy of product we have launched. they are paying attention. when somebody does something on the web, the other does. ....

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Detailed text transcripts for TV channel - MSNBC - 20161015:09:35:00

Re-imagined its work flow. production costs need to be on par with the competition. ben doesn t want pricing to turn off any customers. what they were doing is buying for whoever had it and whoever had the best price at the moment. we thought, you know, the hardest thing for us to do is get our cost of manufacturing equal to what it costs to import a cookie cutter from china. and we re there. now we can match the price. using newer technology, ann clark fulfills retail and wholesale orders quickly. we can respond within a day to their needs. that s important to them because they need to keep their shelves full. if a particular shape is selling well, we can replace it instantly. and because production has sped up, the company can offer more cookie cutter designs than ever before. we launch a new shape every week. now we have 2,100 different shapes we can sell. we re constantly looking for what s new, what s the market want, and we can launch those shapes. we can do it in a wee ....

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