DoT: As more businesses in sectors such as ride-hailing, food-tech, quick grocery commerce, as well as social media adopt voice calls as an option to authenticate users, it makes sense for them to differentiate themselves from fraud numbers.
Despite challenges in personal voice calling revenue for telecom operators, the enterprise sector sees significant revenue from voice channels. With the rise of digital-native businesses in India, voice services like IVR, outbound calling, and contact center telephony remain vital for customer support. Industry experts foresee continued growth in voice communication alongside other digital channels.
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The volume of such missed calls, also called flash calls, has surged since mobile phone operators in India hiked international calling and messaging prices by 20% last year. There have been 400 million flash calls in India since then, compared with almost none before the tariff increase, an industry source told ET, adding that one app alone is said to have made 150 million such calls.
WhatsApp raises OTP prices for international messages in India, impacting businesses. The strategy behind this decision aims to boost enterprise revenue while balancing cost dynamics.