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The Skift team got back to traveling in 2021 but to characterize it as a return to normal would be grossly overstating it. Lingering anxieties, continued ....
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More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more The year 2020 was defined by monumental digital disruption for the events sector and coming into 2021, the changes are accelerating. We acquired EventMB, the essential media intelligence resource for event professionals and organizers, in the fall of 2019 with an intent to go deeper into our coverage for the meetings and events industry and scale up the business as part of Skift. When the pandemic hit and the events industry was shut, EventMB quickly pivoted to covering the birth of an entirely new virtual events industry, through stories on the site AND through its hugely popular monthly virtual events, all of which made sure EventMB actually had a blockbuster year it exceeded pre-Covid revenue targets by 50 percent! when the events sector, the overall travel industry, and Skift itself had big drops in revenues. All thanks to the foresig ....