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From Deliveroo to Coca-Cola, Venus to Balenciaga – what are the biggest opportunities for brands in the metaverse?

Brands are rushing to build real estate in the virtual realm before the market becomes bloated, but some are more of a natural fit than others. Campaign speaks to five marketing and innovation experts to figure out which experiments show promise. ....

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Fiji, Singapore green travel lanes just weeks away

Restrictions on out-bound travel are expected to lift in coming weeks but some countries will be easier to get to than others. ....

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The Australian families trading lockdowns for New Zealand's ski fields

I had a lot of anxiety that I wouldn t actually get here as I ve had so many things cancelled on me in the last 12 to 18 months, says Azure-Dea Hammond, 36, who arrived in New Zealand just before the bubble pause. It was very hard to get excited in advance of coming because I didn t know if I would even be allowed in the day before.
Then to have the trans-Tasman bubble close to the other states just after we got into Queenstown made us feel lucky to have made it in. It also reflected that my anxiety on whether or not I d even be able to get here was right. ....

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COVID-19 and trans-Tasman bubble: Case-free Victorians savour Queenstown holidays as other states lock down

COVID-19 and trans-Tasman bubble: Case-free Victorians savour Queenstown holidays as other states lock down
traveller.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from traveller.com.au Daily Mail and Mail on Sunday newspapers.

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Tourism Australia, Digitas Australia & TBWA Sydney among launch line up for Mumbrella Travel Marketing Summit

Tourism Australia, Digitas Australia & TBWA Sydney among launch line up for Mumbrella Travel Marketing Summit
June 17, 2021 9:15
Senior leaders from Tourism Australia, Digitas Australia, TBWA Sydney and Urban List are among the first speakers announced at the 2021 Mumbrella Travel Marketing Summit.
Returning as a live event on 28 October at the Sheraton Grand Hyde Park in Sydney, the summit comes at a key time for the travel industry, as the COVID-19 vaccination program reopens Australia’s tourism doors, and as the world recalibrates to a new future of international travel.
Andrew Waddel (left) and Katrina Alvarez-Jarratt
Andrew Waddel, general manager of Tourism New Zealand – Australia and Katrina Alvarez-Jarratt, creative director of TBWA Sydney, will reveal the concept, strategy and execution of their PLAYNZ campaign, presenting to the world a country through the visual language of a video game. They’ll discuss how planning combined with pivoting to c ....

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