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Bel Group backs plant-based innovation with Paris accelerator on the cards The dairy major is partnering with Big Idea Ventures (BIV) to accelerate projects in alternative proteins. BIV currently runs accelerator programmes in New York and Singapore but has revealed plans to launch a Paris edition later this year. Demand for alternative proteins is on the rise. In the plant-based space, the Good Food Institute (GFI) estimates that US consumers are spending 28% more on plant-based foods compared to 2017 figures. Between 2017 and 2019, the plant-based cheese market grew by nearly 51%, and, according to a recent announcement by Big Idea Ventures (BIV), it is not just vegan players that see potential in the space.

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