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New Partnership Between Amperity CDP and Persado Signals Acceleration of the Next Era of Personalization for Data-Driven Brands

/PRNewswire/ Amperity, the #1 enterprise Customer Data Platform for consumer brands, today announced that it is partnering with Persado, the leading AI. ....

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Global Automotive Leader Servco Increases Customer-Centricity with Amperity's CDP Integrating Data Across Their Enterprise To Power Marketing Solutions and Customer Insights

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SEATTLE, March 3, 2021 /PRNewswire/ Amperity, the #1 enterprise customer data platform for consumer brands, today announced Servco Pacific Inc. (Servco), a leader in automotive products & services, has deployed Amperity to connect silo d customer data across its businesses, create highly accurate 360-degree views of their customers and households, and get actionable business insights to better build customer trust.
With Amperity, Servco now brings teams together across its entire global portfolio leading to more personalized and effective business analytics and coordinated marketing campaigns.
Enabling brands to deliver on exceedingly high customer expectations has become even more important during the pandemic, said Brian Goldfarb, chief marketing officer at Amperity. Servco has unlocked a deeper, more actionable understanding of their customers with Amperity in record time, driving real bottom line results, and improved ....

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Amperity Receives 5th Patent for Identity Resolution Technology

Amperity Receives 5th Patent for Identity Resolution Technology
Latest Award Further Distinguishes Amperity as The Only CDP With Patented Innovations For Driving Customer Centricity
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SEATTLE, Feb. 24, 2021 /PRNewswire/
Amperity, the #1 enterprise customer data platform for consumer companies, today announced that it has been awarded
U.S. Patent 10,922,337 for Clustering of data records with hierarchical cluster IDs. This award is the
fifth patent granted for Amperity s core identity resolution and customer 360 technology, and further cements its platform as the only Enterprise CDP with protected innovations that help drive customer-centricity.
Customer data is a mess. Brands want to personalize each interaction with their customers, but often end up falling short of this ideal because the data doesn t cooperate. Many high quality personalized experiences require using more of this messy data, not less. But ....

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