He will replace Amit Thete, who will be moving to head the sales operations.
13 May, 2021 - 08:52 AM IST | By indiantelevision.com Team
MUMBAI: German premium carmaker Mercedes-Benz on Wednesday rejigged its sales and marketing unit and brought in Pradeep Srinivas as head of the marketing and customer services, replacing Amit Thete.
Srinivas will be taking the responsibility of marketing and customer journey from 17 May, Mercedes-Benz India said in a statement.
He was earlier helming the company s e-commerce, data management and system functions. In his new position, he will be responsible for managing Mercedes-Benz India s vehicle preparation centre (VPC), outbound logistics and dealer stock management, it said.
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Pradeep Srinivas (left), Amit Thete German luxury carmaker Mercedes-Benz India has announced organisational change in its sales and marketing function effective from 17 May. Pradeep Srinivas will succeed Amit Thete in the role of marketing and customer journey function. Srinivas was responsible for e-commerce, data management and systems function in Mercedes-Benz India and has played a key role in setting up the e-commerce business in October 2019 and its subsequent mainstreaming in the company’s sales process. Santosh Iyer, VP – sales and marketing, Mercedes-Benz India, said, “Amit has played an important role in showcasing the brand’s transition into modern luxury by executing some of the best campaigns, product launches and also by curating highly successful experiential events like Mercedes Trophy and Luxe Drive. He now moves into another crucial function of sales operations that is integral to the overall sales division. We are equally excited to wel
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German premium car maker, Mercedes-Benz on Wednesday rejigged its sales and marketing unit and brought in Pradeep Srinivas as head of the marketing and customer services, replacing the incumbent Amit Thete. Srinivas will be taking the responsibility of marketing and customer journey from May 17, Mercedes-Benz India said in a statement. He was earlier helming the company s e-commerce, data management and system functions. In his new position, he will be responsible for managing Mercedes-Benz India s Vehicle Preparation Centre (VPC), outbound logistics and dealer stock management, it said. Thete will be moving to head the sales operations, the company said, adding that the new role of sales operations will be a significant catalyst for Mercedes-Benz s future growth and customer centricity.