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Mercedes-Benz rejigs sales, marketing unit; appoints new marketing head

German premium car maker, Mercedes-Benz on Wednesday rejigged its sales and marketing unit and brought in Pradeep Srinivas as head of the marketing and customer services, replacing the incumbent Amit Thete. Srinivas will be taking the responsibility of marketing and customer journey from May 17, Mercedes-Benz India said in a statement. He was earlier helming the company s e-commerce, data management and system functions. In his new position, he will be responsible for managing Mercedes-Benz India s Vehicle Preparation Centre (VPC), outbound logistics and dealer stock management, it said. Thete will be moving to head the sales operations, the company said, adding that the new role of sales operations will be a significant catalyst for Mercedes-Benz s future growth and customer centricity.

Pradeep Srinivas to head marketing at Mercedes-Benz India

Pradeep Srinivas to head marketing at Mercedes-Benz India Share Via: He takes over from Amit Thete who will now head the sales at the luxury car-maker. Mercedes-Benz India, one of the country s leading luxury car-makers has said Pradeep Srinivas will take over the responsibility of marketing and customer journey function from Amit Thete who will be moving to head sales operations function. The change is effective from 17th May 2021. Before his new role, Pradeep Srinivas was responsible for e-commerce, data management and systems function in Mercedes-Benz India. He played a key role in setting up the e-commerce business for Mercedes-Benz India in October 2019 and its subsequent mainstreaming in the company’s sales process.

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