It is Millennial vs Gen Z at many companies. With their basic needs taken care of, GenZers are perceived to have a sense of entitlement when it comes to adhering to policies, processes and standards. Middle and senior managers are struggling to cope with new-age attitudes towards work.
The firms are ramping up hiring for roles related to digital marketing, performance marketing, omni-channel specialists and social media experts, data sciences, data analytics, user interface and experience design, fintech and payment gateways.