Travel intent is on the rise and we’re seeing increased hotel occupancy across every region. To capture demand, hotel marketing strategies should be in place to reach the ideal traveler at each stage of the booking process. In this post we discuss a variety of strategies hotels can use to attract travelers and highlight some global properties that are leading the way with strong, creative campaigns.
The travel landscape has been nothing short of unpredictable over the past two years. As we enter a new year, variables remain – from changing government regulations to emerging variants. The good news, however, is that 81% of travelers plan to take at least one vacation with family and friends in the next six months, according to the latest findings from the Expedia Group Traveler Value Index: 2022 Outlook, which surveyed 5,500 adults in eight global markets.
In many ways, 2021 was a year of hope: for vaccines, for the pandemic to reach an end, for travel to rebound so that we could safely see the world again. While we’re not out of the woods yet, we see positive signs that traveler optimism is continuing to grow, which we discuss in detail in the Q3 2021 Travel Recovery Trend Report.