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Behind the Success: Decoding Mobinil's Community-Focused Marketing

When the Mobinil ad Dayman Ma’a Ba’ad (Always Together) aired in 2012, it achieved unprecedented success. Themes of community, sharing and unity quickly became a sensation in Egyptian TV marketing, transforming the industry and inspiring other companies to follow suit. To this day, Orange, the rebranded identity of Mobinil since 2016, remains committed to its ....

Fael Kher , El Hayah , Maa Baad , Gary Ya , Mobinil Community , Redefinition Of Community , Decoding Mobinil , Dayman Maa Ba Ad , Always Together , Sinai Bedouins , Albak Wee Rafny , Collectivist Culture , Egypt Telecommunications , Marketing Strategies , Ramadan Commercials , Telecommunications Marketing , Arts Amp Culture ,

The Cost of Belonging: Exploring Conformity in Egypt's Collectivist Society

When the Mobinil ad “Dayman Ma'a Ba'ad” (Always Together) debuted in 2012, it achieved unprecedented success. The adoption of themes of community, sharing and unity quickly became a sensation in Egyptian TV marketing, inspiring other companies to follow suit and transforming the industry. Rooted in its opening line, “ashan lazem nekun ma'a ba'ad” (because we ....

United States , Sherin Radwan , Julia Hazem , Helen Rizzo , Zeina Karim , Patricia Greefield , Adel Yakout , Maa Baad , El Kattan , Egypt Collectivist Society , Mental Health In Collective Shadows , Exploring Conformity , Always Together , Sinai Bedouins , North America , Tamer El Kattan , Middle Eastern , Community Solidarity , Cultural Contrasts , Egyptians Abroad , Mental Health In Egypt , Minorities In Egypt , Social Conformity , Arts Amp Culture ,