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Swimply Makes a Splash as the Airbnb For Pools

The water and profits may be fine, but there’s always a risk when you rent your pool to strangers. ....

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Using Humor in Nonfiction Writing

Using Humor in Nonfiction Writing
expertclick.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from expertclick.com Daily Mail and Mail on Sunday newspapers.

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Why plus is a minus when naming your streaming site

Now it’s +.
With the proliferation of streaming platforms, the plus sign has become an all-purpose marker that signals endless hours of on-demand shows.
Plus-sign streaming services include ESPN+ (started in 2018), Apple TV+ (2019), Disney+ (2019), BET+ (2019), AMC+ (2020) and Discovery+ (2021). On Wednesday, streaming entered peak plus with ViacomCBS’ rebranding of CBS All Access. The company has decided to call it Paramount+.
Tacking on the plus sign to the name of a well-known movie studio might be a very effective way to tell customers that the platform offers movies and something extra. Or it could be “a disaster,” said Mike Carr, co-founder of branding company NameStormers. ....

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Plus + Plus + Plus = Streaming Name Surplus

An idea that seemed like a real plus when streaming was newer has fallen into cliché. ....

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The + That's Taking Over Streaming Platforms - The New York Times

An idea that seemed like a real plus when streaming was newer has fallen into cliché. ....

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