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The Future of In-Ear Advertising Has digital killed the radio star? – AfricaBusiness com
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Has digital killed the radio star?
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Barely two weeks after Spotify launched in Nigeria and 38 other new markets in Africa, Deezer has updated its payment feature to accept Naira payments.
The global music streaming platform has also slashed their subscription fees to almost half of the prize, alongside changing their subscription currency from U.S dollars to naira.
Headquartered in Paris, Deezer was launched in 2007 and it currently connects over 16 million monthly active users around the world to 73 million tracks.
The music platform is available for smartphones, tablets, PC, laptops, home sound systems, connected cars or smart TV in over 180 countries worldwide.
Before now, Deezer’s subscription was rated at $4.99 ( ₦1,800) for premium customers and the family plan for ₦2,700. This number has been slashed in half. The music platform now charges ₦900 ($2.36), ₦1,400 and ₦1,400 ($3.67) for Deezer Premium, Deezer HiFi and Deezer Family, respectively.
Audio streaming subscription service Spotify has expanded into over 80 new markets in more than 36 new languages – including key territories across Africa such as Kenya, Uganda, Tanzania, Côte d’Ivoire, Ghana, Nigeria, and Zimbabwe.
With a worldwide community of more than 345 million monthly active listeners, Spotify will offer a world-class audio listening and music discovery experience to listeners. The Spotify service is available for free or with an upgrade to Spotify Premium, a subscription service that offers an ad-free music listening experience.
“We are incredibly excited about the opportunity to bring together creators and listeners around the world. As we’ve expanded our international reach over the years, we’ve connected over 8 million artists with listeners across nearly every continent, putting Spotify firmly at the heart of the global audio economy,” Alex Norström, Chief Freemium Business Officer of Spotify said.
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