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Filippo Berio, Media Horizons, and Aki Technologies Drive 34% Brand Lift with a Moments Campaign During Pandemic Share Article Filippo Berio Olive Oils We committed to using data in a smart way for Filippo Berio and so we partnered with Aki Technologies to find the right best moments to reach consumers with the most relevant message, said Erica DePalma, SVP of digital marketing at Media Horizons. SAN FRANCISCO (PRWEB) April 06, 2021 Mobile moment ad platform Aki Technologies announced today new results from a moment-targeted campaign with mobile ads featuring Filippo Berio. The mobile campaign leveraged digital ad formats to increase brand awareness among 25- to 44-year-old women and moms in the Northeast, Southeast and Midwest during the 2020 pandemic. Aki Technologies moment marketing platform delivers personalized advertising to consumers at the times they re most receptive to marketing ....
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The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there. L-R: Phil Duffield, Julie Eddleman, Russell Loarridge Duffield to head up The Trade Desk in the UK Ad tech firm The Trade Desk has appointed Phil Duffield as Vice President of the UK. In this role, he will be responsible for leading The Trade Desk’s business and operations to help drive scale and growth within the United Kingdom. He reports to Philippa Snare, Senior Vice President of EMEA. ....