Little Black Book, Wolf BKK's Torsak Chuenprapar, Phannika Vongsayan and Nopharit Dusadeedumkoeng on what it took to create the campaign that took Thailand – and the world – by storm, writes LBB's Tom Loudon
ADFEST has unveiled more speaker sessions in a 3-day festival full of inspiration and ideas, that runs from Thursday 23 – Friday 25 March in Pattaya, Thailand. From Smuggling Ideas, to Rising through Human Craft, to Tricks for Breaking Through, to looking for Wisdom of the Forest, the ADFEST 2023 pr
Wolf BKK and Suneta House have collaborated to create this amusing 'The Wedding Gift' campaign to promote 'Robinson Salesation' sale. The spot demonstrates how the most valuable reward is the power of choice. The ability to choose belongs to Robinson Department Store shoppers.
Wolf BKK and production company Salmon House grab consumers’ attention by using an unexpected plot twist you won't see coming in this film titled 'The Unexpected'.
Little Black Book, Gerety Talks Thai Creativity with Rvisra ‘Ten’ Chirathivat and Phannika Vongsayan Just like the award show, the Gerety Talks series puts some of the marketing and creative industry’s true changemakers in the spotlight - and at the centre of the conversation - with the aim to drive progress within the industry on a global scale. The series will bring together agency and brand leaders from around the globe for a refreshing take on what leadership looks like. Rvisra ‘Ten’ Chirathivat Customer director of Central Department Store and Robinson Department Store, under Central Retail. She oversees customer strategy and omni-channel marketing for both Central and Robinson. Under her leadership, Rvisra has successfully launch Central App, an omni-shopping application of Central Department Store, as well as the launch of ‘Central Personal Shopper On Demand 1425’. She is also responsible for the success of Central Midnight Sale ‘Sho