Dominican avocados will have their own brand in U.S. markets.
The collective brand of “Dom Tropical Avocado from Dominican Republic” will identify avocados that were produced in the Dominican Republic and exported to the western U.S. this year, according to the Dominican Association of Exporters (Adoexpo).
As reported in El Diario, on Feb. 24, Adoexpo received the certificate of registration for this trademark from the National Office of Industrial Property (ONAPI). The first four companies to use this brand will are Agroindustria Ocoeña, AMR Agro, Exportadora Tavarez, and Grupo 33.
Elizabeth Mena, the president of Agroexpo, said there is significant consumption of the Dominican avocado in the western region of the U.S., with last year’s avocado exports to that region totaling $30.5 million.
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Dom Tropical Avocado from Dominican Republic was registered this week according to exporter association Adoexpo.
The association’s president, Elizabeth Mena, said Dominican avocado exports to the western US totalled US$30.5m last year, and accounted for 10 per cent of the local market.
Four Dominican companies – Agroindustria Ocoeña, AMR Agro, Exportadora Tavarez and Grupo 33 – will used the new brand, Mena said.
Maura Maxwell
The Dominican avocado will be sold in the US market under its own collective export brand
The Dominican Association of Exporters (ADOEXPO) received on Wednesday, February 24, from the National Office of Industrial Property (ONAPI) the certificate of registration of the first collective trademark with which this agricultural product will be marketed in the western zone of the United States: Dom Tropical Avocado from Dominican Republic .
There is a significant consumption of the Dominican avocado in the western area of the US. Last year, the country s avocado exports to that region amounted to $30,490,425, said the president of Adoexpo, Elizabeth Mena.
Agroindustria Ocoeña, AMR Agro, Exportadora Tavárez, and Grupo 33 are the first 4 Dominican companies that will use this collective brand, which will support the production of this fruit and promote its nutritional properties, Mena said.