Dominican avocados will have their own brand in U.S. markets.
The collective brand of “Dom Tropical Avocado from Dominican Republic” will identify avocados that were produced in the Dominican Republic and exported to the western U.S. this year, according to the Dominican Association of Exporters (Adoexpo).
As reported in El Diario, on Feb. 24, Adoexpo received the certificate of registration for this trademark from the National Office of Industrial Property (ONAPI). The first four companies to use this brand will are Agroindustria Ocoeña, AMR Agro, Exportadora Tavarez, and Grupo 33.
Elizabeth Mena, the president of Agroexpo, said there is significant consumption of the Dominican avocado in the western region of the U.S., with last year’s avocado exports to that region totaling $30.5 million.
New avocado brand for Dominican Republic
Dom Tropical Avocado from Dominican Republic brand unveiled this week
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Dom Tropical Avocado from Dominican Republic was registered this week according to exporter association Adoexpo.
The association’s president, Elizabeth Mena, said Dominican avocado exports to the western US totalled US$30.5m last year, and accounted for 10 per cent of the local market.
Four Dominican companies – Agroindustria Ocoeña, AMR Agro, Exportadora Tavarez and Grupo 33 – will used the new brand, Mena said.
Maura Maxwell