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New packing facility for start of Florida tropical avocado season
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WP Produce starts Florida tropical avocado season – Produce Blue Book
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Package design award recognizes work on avocado variety
Moxxy Marketing has been honored with a 2021 Packaging Design Award from Graphic Design USA (GDUSA) for its work with WP Produce on design of a two-count bag and merchandising display bin to promote its Desbry® Tropical Avocados in retail grocery stores. It’s always an honor to be recognized for great design, but this award is particularly special, said Karen Nardozza, Moxxy’s president and CEO . We’ve been working passionately for several years to help WP Produce expand sales and distribution of its Desbry Tropical Avocados an amazing fruit with very little awareness outside Florida and the North East U.S.”
Tropical avocados using shelf-life extending product see strong sales
Hazel Technologies and Miami-based WP Produce, who work with tropical avocados, report that outstanding quality and program growth occurred during the peak season for Dominican Republic tropical avocados. The tropical season saw exceptionally strong sales, which were a clear indicator that the tropical variety will continue to see increased penetration coast to coast in the growing avocado category.
“Investing in new technology that ensures premium quality and extended shelf-life is vital to our business,” commented Chris Gonzalez, VP of Sales at WP Produce, “Consumers expect freshness and flavor, and by protecting our Desbry® Tropical Avocados with Hazel™ O we are delivering the highest possible quality and shelf-life to our retail and foodservice partners.”
Desbry tropical avocado season continues strong with Hazel – Produce Blue Book
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