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Holding company WPP has released its earnings figures for the third quarter of 2021, revealing a strong period of growth compared to 2020 and 2019. ....
Three of the most important players in making online advertising work are the agencies, the publishers and the data providers. But the rise of programmatic has pushed them apart and made it more difficult for them to capitalize on their unique assets and experience. ....
Interpublic Group (IPG) has released its financial results for the third quarter of 2021, revealing organic growth of 15% compared with last year. On the back of the figures, the firm has upgraded its growth expectations for the full year to 11%. ....
Omnicom’s third quarter earnings surged above both 2020 and 2019 numbers. The holding company boasted double digit organic growth with bright spots including its customer relationship management offerings as well as its core media advertising business. The results build on the organization’s strong Q2 performance. ....
Remember Madison Avenue? Today, the very idea of advertising agency talent being anchored to one block, one city or even one country is quickly becoming obsolete. The industry has achieved a flexibility like never before. As part of The Drum’s Globalization Deep Dive, we look at what’s working and why. ....