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 Commodity Fetishism is a theory that definitely has a part in today’s modern society. We are more than ever, measuring the value of commodities by the price that it is given to it because of the prestige that it is attached. The labor that is put into commodities is not what drives cost, it is the value that others symbolically attached to an item that drives cost. Chocolate, Apple, and Jordan are three distinct products that perfectly embody the idea of Commodity Fetishism and how it is affecting our Hispanic and Black communities. Commodity Racism is an idea from 19th century Britain that is still prevalent in today’s society. Although it isn’t right in your face like in Pears Soap advertisement. Outlets like social media have allowed people to express the same racism seen in 19th century Britain. ....

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