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Transcripts For BBCNEWS The Media Show 20241009

Out the facts. But more and more and in the world in which we live but it has always been the way, ever since there has been war conflicts and wars always unfold on two levels. One is the facts on the ground and the other is the perception of the facts on the ground. And these perceptions now have become an increasingly hostile battlefield. I don t need to tell both of you that it is nothing less than a battle for the truth. So, that it s notjust that something happened, it s what other people think happened. And that feeling of what they think happened can matter more in the evolution of the conflict and in terms of how the story is told and retold and told again and then, it becomes history. And the efforts of the people within these stories to influence how the media helps shape those perceptions, they must ve changed the way that they try and influence how you and many others cover the stories? they have many more tools now. Before, it was simply face to face. Then, we went thr ....

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Transcripts For BBCNEWS The Media Show 20241006

PreSidential election. Now on bbc news, The Media Show. Hello, im ros atkins. And im katie razzall. And this week, were meeting the Business Brain behind europes biggest youtube creators, the Sidemen. Well also look at a new game from sony which has become one of the biggest flops in media history. Thats all coming up on The Media Show. Were Going to begin with news thats been dominating the headlines this week the escalation of the situation were Going to begin with news thats been dominating the headlines this week the escalation of the situation in the middle east. Weve been discussing the challenges of covering such a multifaceted story with the bbc s chief international correspondent,
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Transcripts For BBCNEWS The Media Show 20241005

Multifaceted story with the bbc s chief international correspondent lyse doucet. Bbc s chief international correspondent lyse doucet. When we say that correspondent lyse doucet. When we say that everything correspondent lyse doucet. When we say that everything has we say that everything has changed forjournalists but changed for journalists but nothing changed forjournalists but nothing has changed, the fundamentals are still there, especially when you are on the ground especially when you are on the ground in especially when you are on the ground in the heat and dust, in this case, ground in the
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MoffettNathanson: 'wide-eyed optimism" for advertising rebound | Media Analysis | Business | News

| 31 March 2021
In a hugely bullish forecast for the prospects of an industry that has certainly seen its ups and downs, leading analyst MoffettNathanson is predicting that the ratio of US ad spending to GDP will hit levels not seen since the dot.com boom.
The analyst believes that fundamentally innovation in digital marketing will continue to strengthen and connect all parts of the marketing funnel to the benefit of the digital industry’s leading players. It added that such an improvement in targeting, measurability and efficiency will benefit companies of all size and attract below-the-line budgets to the digital marketplace. ....

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