And sometimes cannot even do a direct mail campaign, so being able to reach voters online which is so much less expensive is a real boon it. With Digital Advertising, these numbers. According to a recent article in the l. A. Times. 270 1ed this year million on Digital Advertising, and for 2016, the expectation is nearly 1 billion spent on Digital Advertising. We are talking about the get out the vote efforts. The last halfhour of this segment, land of wisconsin. Good morning. Caller hi. I have a question. We are guest indicated and phone calls that my family have received that somehow people know who people are voting for, and i would like to know how people know who people are voting for and art ballots supposed to be secret, and isnt that illegal . Campaigns are able to typically identify who a voter is voting for republican or democrat, and they will make a phone call to the house. They will knock on the door and ask a volunteer to add to your voter preference is, but there are also
Day, howion for the enthusiastic are you about voting . 202 5853880. Republicans 202 5853881. Independents 202 5853882. And if youre outside the u. S. , 202 6280184. A very good sunday morning to you. Headlines in the pages today isut voter enthusiasm, here New York Times. The papers in minnesota, the star tribune the mood of voters , chile and uncertain. Gap gives the gop midterm momentum and this story from the wall street journal. Overstate voter enthusiasm, we want to bring in the reporter who wrote that story to talk about the issue of voter enthusiasm. You, heading into tuesday, which group of voters are more enthusiastic . If you look at people who are more enthusiastic come a these are people like men over the age of 50, tea Party Supporters, Senior Citizens across the board. That is particularly interesting because these are groups that skew republican. Excited republicans are or giddy over the fact that they have an enthusiasm advantage. Host is it a clear sign of victory . G
Campaigns to share facts, is something that has moved leaps and bounds. What have you learned about technology that will help your president ial candidate in 2016 . The further application. What is the next frontier . What are you hoping to do . The better the data is, the more robust the data is, the better the application is going to be. The actual ability to not only target your mail to a household but target your individual Television Ad to a particular household is a huge next step. It could certainly happen within the next four years to six years. What have you learned about your electorate . Your voters . That will help your president ial candidate in 2016 that will shape how the 2016 primaries run . All the talk about the republicans being a Regional Party and having demographics against us is a talking point. Wait a minute. You think the demographics are working for you . I think what we have learned is that if we engage these audiences, if you talk broadly but also specifical