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More brands pinged by Ad Standards for distinguishable advertising breaches
July 9, 2021 10:33
Brands including Adidas Australia, Bondi Boost, ORTC Clothing and Hennes & Mauritz UK Ltd are at the centre of recent breaches of Ad Standards under distinguishable advertising rules.
The Australian Association of National Advertisers (AANA) Code of Ethics’ was updated with new distinguishable advertising rules earlier this year, among multiple changes to the code.
One post by fitness model and influencer Sophie Guidolin (@sophie guidolin) was found to be in breach of distinguishable advertising rules as it did not have sponsorship transparency regarding her relationship with Adidas, which owns Reebok.