For most communication campaigns, the holy grail is achieving cut through mainstream coverage. That fifteen minutes in the spotlight when you achieve reach beyond the boundary of your usual audience and start to entice new customers. However, for video games, mainstream coverage can often end in disappointment when an uninformed reporter asks questions like, But what about violence in video games or Can you talk to me about loot boxes or Are video games safe ?
Questions like these lead us to shout into the echo chamber that is social media about the blasphemy that has unfolded and how we don t need mainstream media outlets when our passionate followers reside on Twitch or Reddit anyway.