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Google accused of running TrueView video ads no one watched

Google accused of running TrueView video ads no one watched
theregister.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theregister.com Daily Mail and Mail on Sunday newspapers.

United States , Google Trueview , Krzysztof Franaszek , Nandini Jammi , Marvin Renaud , Adalytics Research , Ernst Young , Marketing Science Consulting Group , Analysis Google , Chocolate Factory , Google Video Partner , Video Partners , Integral Ad Science , Google Video Partners , Google Ads , Youtube Premium , North American , Online News Act ,

Marketers Rarely Get What They Pay For, The Gannet Ad Debacle Was Just The Latest

Samuel Scott takes a look at the recent news that newspaper giant Gannett gave advertisers inaccurate information to advertisers on where their ads were running for nine months . He offers up advice to buyers wanting to protect themselves from similar problems. ....

New York , United States , United Kingdom , Braedon Vickers , Krzysztof Franaszek , Bob Hoffman , University Of California At Los Angeles , Amazon Web Services , Adalytics Research , University Of Southern California , New York Times , Media Rating Council , Lumen Research , Wall Street Journal , United States Today , Google Analytics , Google Ads , Creative Reporting , Los Angeles , Southern California , Baby Shark Dance , Annoying Dinosaur , Programmatic Poop Funnel , Integral Ad Science , Spider Labs , Tv Audience Measurement ,

Marketers Rarely Get What They Pay For - The Gannett Ad Debacle Was Just The Latest

Samuel Scott takes a look at the recent news that newspaper giant Gannett gave advertisers inaccurate information to advertisers on where their ads were running for nine months . He offers up advice to buyers wanting to protect themselves from similar problems. ....

New York , United States , United Kingdom , Braedon Vickers , Krzysztof Franaszek , Bob Hoffman , University Of California At Los Angeles , Amazon Web Services , Adalytics Research , University Of Southern California , New York Times , Media Rating Council , Lumen Research , Wall Street Journal , United States Today , Google Analytics , Google Ads , Creative Reporting , Los Angeles , Southern California , Baby Shark Dance , Annoying Dinosaur , Programmatic Poop Funnel , Integral Ad Science , Spider Labs , Tv Audience Measurement ,

Gannett corrects ad mistake, says 'human error' caused inaccurate data

While Gannett made the discovery independently and fixed the issue last week, two researchers also had been studying the discrepancy. ....

United States , Douglas Arthur , Braedon Vickers , Gannett Barton , Kris Barton , Krzysztof Franaszek , David Chavern , Swapna Venugopal Ramaswamy , Adalytics Research , Huber Research Partners , Gannett Co , News Media Alliance , Wall Street Journal , Chief Product Officer Kris , Wall Street ,

Ad tech comes under the microscope as marketers evolve their media mix

Marketers hope to solve the 'mind-numbing complexity' of ad tech but transparency is a tough nut to crack. ....

United States , Ken Paxton , Adalytics Research , Association Of National Advertisers , Digiday Research , Association Of Online Publishers , Procter Gamble , Jp Morgan Chase , National Advertisers , Texas Attorney General Ken Paxton , Big Tech ,