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Mumbai: Outbrain Inc, a leading recommendation platform for the open web has announced the global rollout for a new Native Advertising Header Bidding solution designed to help media partners boost their monetisation strategy by enabling Outbrain to serve ads on any ad placement. Native Header Bidding allows the Outbrain advertising engine to programmatically bid into the ....
| 12 April 2021 Media technology and video transport solutions provider LTN Global, has launched what it says is a market-first universal signalling solution that delivers ad decisioning and ad signalling system integration that enables national linear addressable advertising across all platforms. Explaining the reasons for the launch of LTN Target, the company said that fragmentation in distribution platforms and ad decisioning systems, as well as manual workflows, have prevented linear channels from running national addressable ads at scale during live linear broadcasts. LTN Target is said to integrate “seamlessly” with all parts of the advertising ecosystem to enable linear addressable advertising on any network, platform and workflow. It is designed to enable media companies to launch addressable advertising and maximise the value of their ad inventory without disrupting the viewing experience. ....
John kerry s campaign seemed to be on sort of last rites and then he was able to buy his way back in. and a lot of people don t understand kamala harris essentially would have had to go into debt to stay in and decided to get out. because of money. but the other concern people are talking about, the washington post has a piece out about the concerns of the other campaigns regarding the kind of money that a bloomberg or steyer can put in saying rival campaigns worry about the creeping possibility that he finds a way to catch fire in the early states. and the early states deliver no front-runner or that he wins enough delegates to deny anyone a majority getting him a brokering role in choosing the nominee before the convention and his ability to dominate air waves. for you, and you raised a little bit of money off of the idea that people who were really upset there s no more african-american candidate, woman candidate, are now looking at the other candidates of color a second time. are ....
To affect me. what s going to happen now, less ad inventory. essentially what you ll see is the cost of those ads will go up. that s going to be a huge shift on the financial impact on a business owner. right. so if you re getting a positive roi on ads now, perhaps you re not going to in the future. correct. it could slide down. i think it s key to focus on making sure you have really relevant content going out in that marketplace. i d encourage every business owner double down on high quality content. this is content that people are getting naturally from me versus paid ads. correct. tell me the difference talk to me about the difference in those things, where i should be focusing. two things to look at, organic reach, which is really the ads content you post on your page that viewers get to see naturally. you ve spent a lot of time building up a following base and you re posting content for them. ....
You spend time building up a large following base and posting content for them. is that getting pushed down as well? that will get pushed down as well. they are getting hit on both sides. so ads will be more expensive because less ad inventory. and the organic content falls below friends and family content. correct. yep. so what should i do? i m a company who has relied so much on facebook to get the word out. where do i put my money now and my effort? right? the effort on the organic side and the money on the outside. so i think on the ad side there s no change in facebook business manager. you have to look at really the cost of ads. and that is something you just need to watch financially running your business. because as you have less inventory, you really need to think about, how do i improve my roi or maintain the roi i had before. the big thing there is making sure you are really targeting and reaching the correct audience and giving them something quite cheerful. bec ....