| 12 April 2021
Media technology and video transport solutions provider LTN Global, has launched what it says is a market-first universal signalling solution that delivers ad decisioning and ad signalling system integration that enables national linear addressable advertising across all platforms.
Explaining the reasons for the launch of LTN Target, the company said that fragmentation in distribution platforms and ad decisioning systems, as well as manual workflows, have prevented linear channels from running national addressable ads at scale during live linear broadcasts.
LTN Target is said to integrate “seamlessly” with all parts of the advertising ecosystem to enable linear addressable advertising on any network, platform and workflow. It is designed to enable media companies to launch addressable advertising and maximise the value of their ad inventory without disrupting the viewing experience.