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4 things to look out for in the revamped Australian Podcast Ranker tomorrow

4 things to look out for in the revamped Australian Podcast Ranker tomorrow
radiotoday.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from radiotoday.com.au Daily Mail and Mail on Sunday newspapers.

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Why news podcasts thrived in 2020 and what the medium has to offer for advertisers moving forward

Why news podcasts thrived in 2020 and what the medium has to offer for advertisers moving forward
Mumbrella s Zanda Wilson speaks with content directors and commercial leads from Acast, Nova Entertainment and Southern Cross Austereo about how the global pandemic set the stage for news podcasts to thrive.
January 28, 2021 8:30
As traditional forms of media suffered amid falling ad spend and the onset of a global pandemic in 2020, on-demand audio offerings like podcasts continued to grow.
In particular, daily news podcasts increased both in number and listenership, and now regularly dominate the Australia Podcast Ranker.
Acast’s head of content Guy Scott-Wilson believes that growth in news podcasting has come as a response to a genuine consumer trend in the market. ....

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