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Influencer Marketing Platform Market projected to reach $24 1 billion by 2025, with a remarkable CAGR of 32 0%
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Influencer Marketing Platform Market is Projected to Reach USD 34 6 Billion by 2027, Growing at a CAGR of 29 3% During 2021-2027
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The world s influencer marketing platform industry is projected to grow from USD 6,015 million in 2020 to USD 24,076 million by 2025, at a CAGR of 32% during the forecast period. A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, the trend of social media influencers has increased.
Influencer marketing is now an established form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Influencer marketing is an amalgamation of old and new marketing tools. It refers to the idea of celebrity endorsement, and this idea places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the campaign results are collaborations between brands and influencers.
Influencer Marketing Platform Market worth $24.1 billion by 2025 - Exclusive Report by MarketsandMarkets Influencer Marketing Platform Market
by Component, Application (Search and Discovery, Campaign Management, Influencer Relationship Management, and Analytics and Reporting), Organization Size, End User, and Region - Global Forecast to 2025 , published by MarketsandMarkets, the global Influencer Marketing Platform Market size to grow from USD 6.0 billion in 2020 to USD 24.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 32.0% during the forecast period. Various factors, such as the customers shift toward video-based content across the OTT space and an increase in the adoption of ad-blocking software are expected to drive the adoption of the Influencer Marketing Platform Market.