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The world's influencer marketing platform industry is projected to grow from USD 6,015 million in 2020 to USD 24,076 million by 2025, at a CAGR of 32% during the forecast period. A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, the trend of social media influencers has increased.
Influencer marketing is now an established form of online marketing. It has been a buzzword for a while now, and the mainstream media regularly refers to it. Influencer marketing is an amalgamation of old and new marketing tools. It refers to the idea of celebrity endorsement, and this idea places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the campaign results are collaborations between brands and influencers.