8th January 2021
Saputo Dairy UK has unveiled a new packaging design for its dairy free spread brand, Vitalite.
From this month, 500g tubs of Vitalite Dairy Free will now bear secondary ‘plant based deliciousness’ messaging in response to the growing consumer appetite for vegan diets.
The design has also been modernised, dialling up on its taste cues and improving shelf standout. Side of pack copy, highlighting key functional and nutritional benefits, has also been added to facilitate consumer choice at fixture.
Emilie Grundy, Butters & Spreads Marketing Controller at Saputo Dairy UK, said: “We’ve seen continued evolution in consumer attitudes to health and well-being over the past 12 months, heightened by the Covid-19 pandemic. This has seen people paying closer attention to their diet and increasingly, adopting ‘flexitarian’ diets – choosing to cut down on meat and dairy while eating more plant-based foods.