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Battle for the fridge: butters & spreads category report 2021

Utterly Butterly unveils aviation-inspired pack design

Utterly Butterly unveils aviation-inspired pack design Print Saputo Dairy UK is rolling out a new pack design for its Utterly Butterly spread. The design features an image of a plane “in a nod to the brand’s aviation heritage” and is running across Utterly Butterly’s Original and Lightly 500g tubs (£1.89). Emilie Grundy, marketing controller at Saputo Dairy, said: “The butters and spreads category has been a staple for shoppers throughout the pandemic, seeing volume growth of almost 13%, as in-home spreading, cooking, and baking occasions have soared during lockdown. “To maximise this growth opportunity we know our much-loved brands need to continue to stand out at shelf.

Saputo unveils Cathedral City & Vitalite packaging revamp

By Henry Sandercock2021-01-15T12:09:00+00:00 Source: Saputo Dairy UK The Canadian dairy giant has added roundels to the front of Cathedral City’s cheddar blocks alongside back-of-pack branding Saputo Dairy UK has refreshed the packaging of Cathedral City and spreads brand Vitalite in a bid to improve their on-shelf visibility. The Canadian dairy giant has added roundels to the front of Cathedral City’s cheddar blocks displaying the brand’s royal warrant and a ‘100% British milk’ claim – the brand sources all of its milk from the south west of England. It has also reformatted back-of-pack messaging to carry references to Cathedral City’s sliced and grated cheddar ranges as it seeks to boost consumer awareness of these products.

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