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How the pandemic affected digital media quality in Europe—and how advertisers can mitigate brand risk


How the pandemic affected digital media quality in Europe and how advertisers can mitigate brand risk
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The past 15 months have been tricky to navigate for digital advertisers. As the pandemic drove people to consume more digital content than ever and social justice movements permeated the news cycle, it became increasingly difficult to prevent ads from appearing next to undesirable content.
We spoke with Paul Nasse, managing director for Northern Europe at Integral Ad Science, about the changing digital media landscape and how advertisers can best navigate the rocky road of brand risk.
In your latest Media Quality Report, brand risk increased in Europe in H2 2020. Why was that? ....

United Kingdom , Paul Nasse , Northern Europe , Integral Ad Science , Media Quality Report , ஒன்றுபட்டது கிஂக்டம் , வடக்கு யூரோப் , ஒருங்கிணைந்த விளம்பரம் அறிவியல் , மீடியா தரம் அறிக்கை ,

IAS Launches First Manga Series on Ad Verification for Japanese Marketers


Integral Ad Science (Headquarter: NY, USA, CEO: Lisa Utzschneider, Tokyo Office: Chiyoda-ku Tokyo, IAS), a global leader in digital ad verification, today launched a Manga infobook titled “Understanding Ad Verification with Manga!” 
Although awareness of ad verification as a solution to media quality issues such as brand safety, ad fraud, and viewability in the digital advertising ecosystem is growing in the Japanese market, efforts to understand and implement the solution are still in its early stage. IAS aims to raise awareness and deepen understanding of ad verification by introducing the basic concepts and approaches of ad verification through Manga. IAS contributes to the transparency and soundness of the digital advertising industry through its ad verification technologies not only in Japan but to the global markets. The new Manga booklet is available for free download on the IAS website. ....

United States , Takeshi Yamaguchi , Lisa Utzschneider , Tsugumi Suehiro , Cabinet Office Digital Market Competition Council , Tokyo Office , Integral Ad Science , Chiyoda Ku Tokyo , Media Quality Report , Japan Institute , Digital Advertising Quality , Cabinet Office , Digital Market Competition Council , Rinosuke Adobe , ஒன்றுபட்டது மாநிலங்களில் , தகேஷி யாமேக்யூசி , டோக்கியோ அலுவலகம் , ஒருங்கிணைந்த விளம்பரம் அறிவியல் , சியோடா கு டோக்கியோ , மீடியா தரம் அறிக்கை , ஜப்பான் நிறுவனம் , மந்திரி சபை அலுவலகம் , டிஜிட்டல் சந்தை போட்டி சபை ,