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Tia-Clair Toomey and Justin Medeiros Win Fittest On Earth Titles at 2021 NOBULL CrossFit Games
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Tia-Clair Toomey and Justin Medeiros Win Fittest On Earth Titles at 2021 NOBULL CrossFit Games
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Reebok and CrossFit Games Champ Rich Froning Jr. Create a New-Look Nano X1 Peter Verry © Courtesy of Reebok Reebok Nano X1 Froning
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Four-time CrossFit Games champion Rich Froning Jr. has a new Reebok Nano shoe coming.
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The decorated athlete and the athletic brand have teamed up on the Nano X1 Froning, a limited-edition shoe Reebok said pays tribute to his “Into the Storm” mantra, which is the “daily inspiration for Froning himself and motto for his business, Froning Farms.”
CrossFit CEO Eric Roza Grapple With Greg Glassman s Legacy
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Cory Richards
On June 27, 2020, Eric Roza masked up and flew from Boulder, Colorado, to San Jose, California, where he rented a car and began driving south. A tech entrepreneur who made his name and fortune with a data company he sold to Oracle for $1.2 billion in 2014, Roza, 53, had just spent, according to one source, $200 million buying CrossFit Inc., the largest fitness chain in the world, somewhat bigger than Dunkin’ and somewhat smaller than Domino’s. At its peak, you could have found one of the more than 15,000 CrossFit affiliates at most latitudes and longitudes around the world in Nuuk, Greenland; in Ulaanbaatar, Mongolia; in Païta, New Caledonia; in Gillette, Wyoming. Roza had big ideas that he believed could radically change the brand. And despite the Starbucks-level ubiquity of CrossFit boxes and the titanic role the company has played in the functional-fitness boom of the 21st century, CrossFit needed to change desperately.