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Why Personalisation in Digital Marketing Matters

In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed on Coca Cola bottles and cans. The result? More than 250 million personalised bottles and cans sold over the summer months to a population of less than 23 million people at the time.


In 2011, Coca Cola launched its Share a Coke campaign in Australia, which was a personalised campaign with the most common Australian names printed on Coca Cola bottles and cans. The result? More than 250 million personalised bottles and cans sold over the summer months to a population of less than 23 million people at the time.


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South Africa , Desiree Gullan , Coca Cola , Digital Marketing , Executive Creative Director , Personal Information , Ustom Names , கோகோ கோலா , டிஜிட்டல் சந்தைப்படுத்தல் , நிர்வாகி படைப்பு இயக்குனர் , தனிப்பட்ட தகவல் ,

MullenLowe Singapore creates Anime and street art-inspired launch campaign for 'Maserati meets Fragment' – Campaign Brief Asia


August 4 2021, 10:07 am | BY Kim Shaw | No Comments
MullenLowe Singapore has created an immersive 360degree campaign to celebrate the launch of ‘Maserati Ghibli Operanera’, a creative collaboration between the iconic Italian automotive brand and Hiroshi Fujiwara, the founder of Fragment Design and a pivotal figure in shaping streetwear culture.
 
This is the first time Fujiwara has collaborated creatively in the automotive industry, interpreting Maserati’s iconic Trident brand through a street culture lens.
To launch the collaboration, MullenLowe Singapore looked to break the rules of traditional automotive marketing, treating it more like a work of art or fashion design. Following a global pitch, the team developed a global campaign that takes inspiration from street art and Anime and uses the streets of Tokyo as a canvas and backdrop for much of the promotional activities and creative work. ....

Esther Yeo , Karen Masumoto , Nobu Arakawa , Ken Maki , Yuri Kamiyama , Takeru Shibuya , Gonzalo Olivera , Sakura Inuo , Ernest Chin Kok , Claudius Keng , Freddy Carrasco , Paolo Tubito , Jensen Cheng , Dan Buyanovsky , Hiroshi Fujiwara , Anna Tomatsu , Daniel Kee , Ayaka Koshi , Madeline Teo , Amoz Kuang , Jose Siojo , Mike Sunda , Kei Shimizu , Creative Services , Mullenlowe Singapore , Maserati Ghibli Operanera ,

"Stones of Beirut": TERRITORY launches a cross-media donation campaign to mark the anniversary of the Beirut explosion

"Stones of Beirut": TERRITORY launches a cross-media donation campaign to mark the anniversary of the Beirut explosion
prnewswire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.com Daily Mail and Mail on Sunday newspapers.

Thore Schr , Meiko Herrmann , Nina Stoffel , Marlies Bayha , Sandra Harzer Kux , Chally Steinbrink , Adrian Pickshaus , Theresa Breuer , Vanessa Schlesier , V Foundation Stiftung , Executive Director , Executive Creative Director , தெரேசா ப்ரூவர் , நிர்வாகி இயக்குனர் , நிர்வாகி படைப்பு இயக்குனர் ,