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MUMBAI: While modern Indian women do not lack ambition or ability when it comes to financial conversations, many are still surprisingly uncertain and not confident. To date, the importance of financial knowledge for women has not been given its due significance. It is primarily believed and followed that men handle financial matters better and are the ones who should be in ....
After pilot run, StanChart officialises use of dentsu’s programmatic solution Details 09 March 2021 Standard Chartered Bank (SCB) will be using dentsu Curate to roll out their 2021 global brand campaign, “Here for Good”. This decision was made after the bank tested its campaigns using the built-in-Asia programmatic supply solution, when it was launched just six months ago, in September 2020. Earmarked to be the long term, strategic solution for clients’ supply path optimisation and curation needs, the solution is said to have since delivered outstanding results with a number of dentsu’s key clients, such as SCB. Emma Sheller, global head of brand and marketing, Standard Chartered Bank said, “We recognise the complexity of the digital ecosystem but media quality and transparency are fundamental to any brand and shouldn t be compromised. With the success seen last year, we will continue to leverage dentsu Curate ....
Streaming Wars Could Shake Up TV s Ad Dollars Brian Steinberg, provided by FacebookTwitterEmail Donna Speciale’s recent return to the business of selling TV advertising might be the most obvious hint that Madison Avenue is eager to get back to normal after a year of coronavirus chaos. Too bad that won’t be possible. Speciale is a veteran ad executive with hard-won experience on both sides of the bargaining table. She spent years as a top media buyer working for ad giants like Procter & Gamble and Coca-Cola before testing new waters and leading ad sales efforts at WarnerMedia. She was recently named the ad sales chief at Spanish-language broadcaster Univision. Her first actions in that role show just how much quick change the industry is facing. She hired two of her top lieutenants at WarnerMedia, Dan Riess and Dan Aversano, a move that lets advertisers know they’ll be dealing with a familiar team. And she unveiled a glitzy deal that named Clorox, Coca-Cola, ....
AIA Malaysia consolidates creative duties with dentsu Details 24 February 2021 AIA Malaysia has consolidated its creative duties with dentsu Malaysia, with immediate effect. Dentsu s Merdeka LHS is currently already managing AIA PUBLIC Takaful, the company s takaful arm, and the consolidation will see dentsu manage AIA s conventional life entity. The duties will be led by dentsu One. According to AIA s spokesperson, the pitch was held in the fourth quarter of last year and saw dentsu, Leo Burnett, and Reprise Digital vying for the account. The appointment seeks to maximise AIA s branding investments to drive sustainable business growth. Dentsu said it will run the account based on its philosophy of teaming without limits where it brings the best of dentsu to deliver maximum results, regardless of agency. According to dentsu, this will allow for an integrated model that will help evolve AIA s brands to be future-fit in ....