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March 9 2021, 10:41 am | BY Kim Shaw | 1 Comment Standard Chartered Bank (SCB) will be using dentsu Curate to roll out their 2021 global brand campaign, “Here for Good”. This decision was made after the international banking institution tested their campaigns using the built-in-Asia programmatic supply solution, when it was launched just six months ago, in September 2020.
“We recognise the complexity of the digital ecosystem but media quality and transparency are fundamental to any brand and shouldn’t be compromised. With the success seen last year, we will continue to leverage dentsu Curate to drive incremental performance for our campaigns in 2021.” Said Emma Sheller, Global Head of Brand and Marketing, Standard Chartered Bank. ....
After pilot run, StanChart officialises use of dentsu’s programmatic solution Details 09 March 2021 Standard Chartered Bank (SCB) will be using dentsu Curate to roll out their 2021 global brand campaign, “Here for Good”. This decision was made after the bank tested its campaigns using the built-in-Asia programmatic supply solution, when it was launched just six months ago, in September 2020. Earmarked to be the long term, strategic solution for clients’ supply path optimisation and curation needs, the solution is said to have since delivered outstanding results with a number of dentsu’s key clients, such as SCB. Emma Sheller, global head of brand and marketing, Standard Chartered Bank said, “We recognise the complexity of the digital ecosystem but media quality and transparency are fundamental to any brand and shouldn t be compromised. With the success seen last year, we will continue to leverage dentsu Curate ....
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