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'No upside but significant downside' – ad industry rallies around Channel 4 campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
Media agencies Havas and Dentsu evolving to include diverse and sustainable sources TRENDING TODAY Two leading media agencies have evolved their product offerings as part of long-term commitments to promote meaningful progress on reaching diverse audiences and championing sustainability. With the launch of diversity and sustainability-focused programs, rival groups Havas Media Group and Dentsu, who manage a huge proportion of global media spend, are reacting to client demand and are attempting to show the social good the sector can do. Here’s what they’ve launched. Havas Media Group’s sustainability marketplace Havas Media Group has launched a sustainability marketplace, with clients such as EDF, Giffgaff and O2 among the first to sign up to support brands wishing to invest in ethical and responsible advertising. ....
Welcome to the House of Dentsu (now it's had a makeover) campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
The great return to the office experiment part II: Dentsu, MediaCom, AMV, Engine and more reveal their plans campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
Network agencies move into gaming, but who’ll top the leaderboard? We log on with four network newcomers and an indie incumbent to find out where the gaming agency sector is heading. As we explore in our latest deep dive, gaming leveled up this past year. New media opportunities mean brands are taking the sector more seriously as a channel, while the increasing popularity of esports has opened up new possibilities for sponsorship and influencer strategies. Meanwhile, sales of games are also on the rise, giving publishers and developers cause to consider their own marketing tactics. With that in mind, the entry of four network gaming shops in the last year is hardly a surprise. Specialist agency DDB FTW, Publicis’s Publicis Play proposition, Dentsu’s Dgame division and Havas Entertainment are all hoping to apply their marketing connections and network nous to the sector. But they’re not the first to play this game, with established in ....