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La directrice du point de vente, Karine Blanc, se montre satisfaite de ce premier magasin luxembourgeois, mais précise que les travaux préparatoires à une deuxième ouverture dans le nord du pays sont pour l’heure suspendus.
(Photo: Romain Gamba/Maison Moderne)
Comment s’adapter aux spécificités du marché local? Tous les vendredis de l’été, Paperjam part à la rencontre d’enseignes étrangères actives au Grand-Duché et de marques luxembourgeoises qui ont choisi de s’exporter à l’étranger. Focus ce vendredi sur Decathlon.
Cyclisme, natation, football, fitness, tennis ou encore randonnée: voilà les principaux sports couverts par Decathlon City, l’unique point de vente de l’enseigne française au Luxembourg
Sporting goods retailer Decathlon opened the doors to its first Luxembourg store on Wednesday. The store is also launching its e-commerce website.
The sports retailer wants to further expand in the grand duchy with plans for a store in the north of the country already in the making. Photo: Romain Gamba
Not just Decathlon, but Decathlon City: the concept is resolutely urban with a focus on services, small equipment and textiles, as well as soft mobility solutions.
The new 630m2 store in the Royal Hamilius complex on rue Aldringen is spread over two storeys. The shop conveniently features a bike repair station, a racket stringing service and a small gym space where workout classes can be held once health measures allow.
Decathlon enfin dans la course au Royal-Hamilius wort.lu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wort.lu Daily Mail and Mail on Sunday newspapers.
Decathlon Opens in Luxembourg City Centre chronicle.lu - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from chronicle.lu Daily Mail and Mail on Sunday newspapers.