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Sporting goods retailer Decathlon opened the doors to its first Luxembourg store on Wednesday. The store is also launching its e-commerce website.
The sports retailer wants to further expand in the grand duchy with plans for a store in the north of the country already in the making. Photo: Romain Gamba
Not just Decathlon, but Decathlon City: the concept is resolutely urban with a focus on services, small equipment and textiles, as well as soft mobility solutions.
The new 630m2 store in the Royal Hamilius complex on rue Aldringen is spread over two storeys. The shop conveniently features a bike repair station, a racket stringing service and a small gym space where workout classes can be held once health measures allow.
Decathlon City inaugurated, opens at Royal Hamilius on 3 February RTL|Update: 02.02.2021 18:06 © Frédéric Polinard The sports giant will open its first Luxembourg store at Royal Hamilius on 3 February, establishing a more city-like concept for its customers.
Pedestrians may already have spotted the 25-metre window along the entrance, allowing for a sneak-peak inside in the weeks leading up to the grand opening on Wednesday.
The concept of this new Decathlon City store is that of a boutique rather than a peripheral department store, and thus the products on offer adapt to its city customers: running, swimming, futsal, tennis, fitness, urban mobility and hiking are the focus, Decathlon s press release reads.
Decathlon Opens in Luxembourg City Centre
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