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Re: Hero MotoCorp cannot use Hero name for electric vehicles About ten years ago I was with India’s leading branding agency and Hero Electric/Hero Eco was my project. We worked on the brand strategy, positioning vision, mission and values with Naveen Munjal, Gaurav Munjal and their father Vijay Munjal. And we created the logo and the brand language for it. We’ve worked on more than one large Indian family business where the name is shared and the ‘family constitution’ as it’s called is quite clear in this case, as to which family can use the brand in which area. For example, you might not know this but this same Munjal family is also in the bicycle manufacturing business. But, the rights to the Hero brand for bicycles lies with one of the other Munjal families so they are OEM suppliers to other brands and also market their cycles under the name Kross. And if you look it up, there have been a fair number of legal wranglings over there at different times over th ....
Pawan Munjal can’t use ‘Hero’ tag for EVs, setback for new venture SECTIONS Share Synopsis Naveen, son of Pawan’s cousin Vijay Munjal, runs the Hero Electric two-wheeler business since 2007, and said his family received “global rights over the Hero brand name in perpetuity for electrics”, be it for personal-consumer use, or the commercial market. (This story originally appeared in on Jul 22, 2021)In a setback for the Pawan Munjal-run Hero MotoCorp, a 2010 family settlement bars the company and its promoter from using the popular ‘Hero’ brand name for any type of electric vehicle two-, three- and four-wheeler as the global rights for the green technology have been allotted to his family member and nephew Naveen Munjal’s Hero Electric. ....
Pawan Munjal can t use Hero tag for electric vehicles Top Searches Pawan Munjal can t use Hero tag for electric vehicles Pankaj Doval / TNN / Updated: Jul 22, 2021, 07:56 IST FacebookTwitterLinkedinEMail NEW DELHI: In a setback for the Pawan Munjal-run Hero MotoCorp, a 2010 family settlement bars the company and its promoter from using the popular ‘Hero’ brand name for any type of electric vehicle two-, three- and four-wheeler as the global rights for the green technology have been allotted to his family member and nephew Naveen Munjal’s Hero Electric. Any violation here “will lead to legal action”, Naveen told TOI, making it clear that “only my family has the right to use the Hero brand for green vehicles”, even though there is no non-compete/prohibition on other clan members who can enter the category but with a different branding. ....
Why Pawan Munjal canât use âHeroâ brand name for EV biz Naveen Munjal said that only his family has the right to use the Hero brand for green vehicles, and any violation will âlead to legal actionâ Hero MotoCorp will enter the EV business next year BusinessToday.In Updated Jul 22, 2021, 8:56 AM IST Pawan Munjal-helmed Hero MotoCorp, which is roaring to enter the electric vehicle market next year, has a rather significant roadblock to reckon with. According to a 2010 family settlement Pawan Munjal and the company cannot use the popular âHeroâ brand name for its electric vehicle venture for two-, three- or four-wheelers. This is so because the global rights for the green technology has gone to his nephew Naveen Munjalâs Hero Electric. ....
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