Synopsis
Pawan Munjal-led Hero MotoCorp is the market leader in internal combustion engine motorcycles and scooters, and has recently announced its foray into EVs. Hero Electric, run by Naveen, has claimed that only his branch of the broader Munjal family has the right to use the term ‘Hero’ for electric products, and no other family member has that right.
Hero MotoCorp has plans to launch its first EV in the fourth quarter of this fiscal.
Differences seem to be brewing between two factions of the Munjal family, with a top source close to the Pawan Munjal branch saying the decade-old ‘family agreement’ of the Munjals does not place curbs on
Premium MTB & kids bikes drove higher profitability during pandemic: Hero Cycles Pankaj Munjal
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Re: Hero MotoCorp cannot use Hero name for electric vehicles
About ten years ago I was with India’s leading branding agency and Hero Electric/Hero Eco was my project. We worked on the brand strategy, positioning vision, mission and values with Naveen Munjal, Gaurav Munjal and their father Vijay Munjal. And we created the logo and the brand language for it.
We’ve worked on more than one large Indian family business where the name is shared and the ‘family constitution’ as it’s called is quite clear in this case, as to which family can use the brand in which area. For example, you might not know this but this same Munjal family is also in the bicycle manufacturing business. But, the rights to the Hero brand for bicycles lies with one of the other Munjal families so they are OEM suppliers to other brands and also market their cycles under the name Kross. And if you look it up, there have been a fair number of legal wranglings over there at different times over the usage o
Pawan Munjal can’t use ‘Hero’ tag for EVs, setback for new venture
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Synopsis
Naveen, son of Pawan’s cousin Vijay Munjal, runs the Hero Electric two-wheeler business since 2007, and said his family received “global rights over the Hero brand name in perpetuity for electrics”, be it for personal-consumer use, or the commercial market.
(This story originally appeared in on Jul 22, 2021)In a setback for the Pawan Munjal-run
Hero MotoCorp, a 2010 family settlement bars the company and its promoter from using the popular ‘Hero’ brand name for any type of electric vehicle two-, three- and four-wheeler as the global rights for the green technology have been allotted to his family member and nephew Naveen Munjal’s Hero Electric.
Pawan Munjal can t use Hero tag for electric vehicles
Top Searches Pawan Munjal can t use Hero tag for electric vehicles
Pankaj Doval / TNN / Updated: Jul 22, 2021, 07:56 IST
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NEW DELHI: In a setback for the Pawan Munjal-run Hero MotoCorp, a 2010 family settlement bars the company and its promoter from using the popular ‘Hero’ brand name for any type of electric vehicle two-, three- and four-wheeler as the global rights for the green technology have been allotted to his family member and nephew Naveen Munjal’s Hero Electric.
Any violation here “will lead to legal action”, Naveen told TOI, making it clear that “only my family has the right to use the Hero brand for green vehicles”, even though there is no non-compete/prohibition on other clan members who can enter the category but with a different branding.
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