Why Pawan Munjal canât use âHeroâ brand name for EV biz Naveen Munjal said that only his family has the right to use the Hero brand for green vehicles, and any violation will âlead to legal actionâ Hero MotoCorp will enter the EV business next year BusinessToday.In Updated Jul 22, 2021, 8:56 AM IST Pawan Munjal-helmed Hero MotoCorp, which is roaring to enter the electric vehicle market next year, has a rather significant roadblock to reckon with. According to a 2010 family settlement Pawan Munjal and the company cannot use the popular âHeroâ brand name for its electric vehicle venture for two-, three- or four-wheelers. This is so because the global rights for the green technology has gone to his nephew Naveen Munjalâs Hero Electric.