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Focus: Brands hope to cash in on Clubhouse audio app frenzy
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Meet the new influencers The era of audio creators has arrived, thanks to Clubhouse
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AUDIO COLLECTIVE Launches to Help Brands, Businesses, and Creators Optimize Their Impact on Clubhouse and Other Interactive Audio Platforms
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Image: Getty. Illustration: Chloe Krammel
Clubhouse is where founders go to chat.
Upon its launch last March, the social app quickly became popular among investors, who hold regular, live audio-only discussions, called rooms, in some cases within various topics of interest to groups called clubs.
Business owners soon followed, building a roster of virtual educational events and places to hone their storytelling skills, commiserate about entrepreneurial life, and share experiences with the likes of high-profile users like Daymond John and Jason Fried.
If you can get an invitation Kristin Marquet Chester, owner of New York City-based Marquet Media, recommends starting by asking your closest friends and then making requests on social media if needed here are three types of rooms and clubs worth checking out for entrepreneurs. To find these events in the app, search for the relevant speakers or the name of the club.
High CO2 is a good proxy for poor ventilation. This little instrument looks like it could be useful.
“A Reader’s Guide to Safety & Adverse Event Data From Vaccine Trials” [Hilda Bastian, PLOS]. Lots of good tips. Here’s one: “Solicited adverse events are a list of events/symptoms that participants are specifically asked to record. If that’s not done in a consistent, structured way, the rate of adverse events is likely to be under-estimated. The less thoroughly researchers look, the fewer they’ll find – and the rate of adverse events they report could be artificially low. A vaccine trial should have a structured method for soliciting adverse events for the week after vaccination, either for everyone, or for a large enough representative subset of people. That’s because vaccines stimulate the immune system, and that stimulation can cause a well-known set of adverse reactions (called reactogenicity). Normal immune reactions are transient, which means they go aw