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Marston s slumps to heavy loss but remains hopeful following reopenings

Marston s slumps to heavy loss but remains hopeful following reopenings
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Fun launch for Tetley s first lager Prolific North

by Stephen Chapman Fun, has completed a year-long project to launch the first lager in Tetley’s 199 year history. The Leeds-based creative agency worked alongside the in-house marketing team at Carlsberg Marston’s Brewing Company. “This is the largest project we have done here at Fun Agency and confirms that big global brands see the value and creative expertise in smaller, independent agencies such as Fun,” said Fun’s Paul Alexander. Research, naming and strategic brand design all fed into the creation of multi-format packaging, on & off trade materials plus creative campaign work. “Delivering this project through various lockdowns and restrictions added extra challenges and to finally see the product on shelf is such a great achievement, a proper decent job’,” added Fun’s Sarah Jarman Alexander.

Paul alexanderSarah jarman alexanderCarlsberg marston brewing companyFun agencyCarlsberg marstonSarah jarmanபால் அலெக்சாண்டர்சாரா ஜர்மன் அலெக்சாண்டர்கார்ல்ஸ்பர்க் மார்ஸ்டன் காய்ச்சுதல் நிறுவனம்கார்ல்ஸ்பர்க் மார்ஸ்டன்சாரா ஜர்மன்

Big interview: Carlsberg Marston s boss Paul Davies on why he s not giving up on beer | The Big Interview

By Daniel Woolfson2021-05-07T08:46:00+01:00 The boss of Carlsberg and Marston’s JV is feeling positive as San Miguel soars, its core pilsner brand recovers and plastic gets the chop. What’s next? Paul Davies is irrepressibly upbeat, in spite of the state of the world. As CEO of the newly formed Carlsberg Marston’s Brewing Company, he arguably has good reason. The past year has seen the once-ailing brewer transformed into a top player with a massive portfolio, reducing its reliance on one of the UK’s highest-grossing lagers. The £780m merger of Carlsberg’s brewing arm with that of fellow supplier Marston’s – a JV that Marston’s owns a 40% stake in – was widely heralded as a win for both businesses by investors. The combined CMBC has a portfolio that spans everything from posh lager to real ale, and the potential for greater leverage when negotiating with retailers. It’s a solid, consolidatory play in a time of uncertainty.

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Are pubs increasing prices?

The Daily Mail reported Heineken was limiting UK pub orders with licensees only receiving three kegs a week of Birra Moretti due to supply issues. A spokesperson for Heineken UK estimated more than 10m adults in England have headed back to the great British pub, with many drinkers opting for a draught pint. High demand “Demand for Birra Moretti and Amstel has totally surpassed our most optimistic forecasts and our breweries are working round the clock to deal with this high level of demand, the spokesperson added. “We are working closely with our customers to keep them regularly updated on the situation and to offer alternative beers from the extensive Heineken UK range of brands, as we increase production.”

United kingdomBirra morettiCarlsberg marston brewing companyBudweiser brewing group united kingdomStar pubsHeineken united kingdomBrewing groupCarlsberg marstonBrewing companyஒன்றுபட்டது கிஂக்டம்பிர்ரா மோரேத்திகார்ல்ஸ்பர்க் மார்ஸ்டன் காய்ச்சுதல் நிறுவனம்பௌவெய்ஸ்ர் காய்ச்சுதல் குழு ஒன்றுபட்டது கிஂக்டம்நட்சத்திரம் விடுதிகள்ஹெய்னெக்கென் ஒன்றுபட்டது கிஂக்டம்காய்ச்சுதல் குழு

Will pubs run out of beer this summer?

Clamour for pints amid the on-trade reopening for outdoor trading has exceeded predictions, but a number of the big brewers have stated they are keeping up. The Daily Mail reported Heineken was limiting UK pub orders with licensees only receiving three kegs a week of Birra Moretti due to supply issues. A spokesperson for Heineken UK estimated more than 10m adults in England have headed back to the great British pub, with many drinkers opting for a draught pint. “Demand for Birra Moretti and Amstel has totally surpassed our most optimistic forecasts and our breweries are working round the clock to deal with this high level of demand, they added.

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