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Harvest Snaps | Penang Web and Graphic Design Agency – GurlstudioPenang Web and Graphic Design Agency
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Snaps snacks launch with Fun
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by Stephen Chapman
Fun Agency has completed a brand design project for Aldi’s range of mocktails.
The Leeds firm has worked with the supermarket on its seasonal products for the last 7 years.
“This latest range has flown off shelf and really appealed to consumers who are either wanting a non-alcoholic beverage or are cleverly using a delicious mocktail base to mix their own alcoholic drinks,” stated Fun’s Sarah Jarman Alexander.
They used bold illustrations and colours on the 4 flavours - Mojito, Piña Colada, Cosmopolitan and On the Beach.
“The last year has seen the team at Fun deliver some great projects, and we are currently about to complete and reveal a rebrand for a global snack brand, and a start-up sustainable fish brand, proof that our approach is extremely appealing to brands both large and small,” added Fun’s Paul Alexander.
Product Launch Location: United Kingdom
Packaging Contents: Lager
Packaging Substrate / Materials: Glass bottle, Aluminium, Cardboard Branding for a new sort of lager, the very first from Tetley’s, one of the longest standing ales within the UK market place. Established originally in 1822 by Joshua Tetley & Son in Leeds, Tetley’s was and still is famed for its long standing Original Bitter Cask Ale, Smooth Ale and Golden Ale. Naming it No.4 continued the tradition set by Joshua Tetley in naming brewing recipes numerically. A typographic approach, and the name No.4 fitted within Tetley’s existing portfolio but is distinctive enough to attract a younger consumer and clearly communicate Premium Lager. We also proposed a hierarchical change. The Tetley’s coat of arms iconography moved down in hierarchy becoming a badge of quality.
by Stephen Chapman
Fun, has completed a year-long project to launch the first lager in Tetley’s 199 year history.
The Leeds-based creative agency worked alongside the in-house marketing team at Carlsberg Marston’s Brewing Company.
“This is the largest project we have done here at Fun Agency and confirms that big global brands see the value and creative expertise in smaller, independent agencies such as Fun,” said Fun’s Paul Alexander.
Research, naming and strategic brand design all fed into the creation of multi-format packaging, on & off trade materials plus creative campaign work.
“Delivering this project through various lockdowns and restrictions added extra challenges and to finally see the product on shelf is such a great achievement, a proper decent job’,” added Fun’s Sarah Jarman Alexander.
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