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Reflections Holiday Parks calls Aussies to holiday in first campaign

Reflections Holiday Parks calls Aussies to holiday in first campaign
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.

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Innocean Australia strengthens team with 10 new hires across CX, creative + account management

May 13 2021, 12:40 pm | BY Ricki Green | 5 Comments
(Pictured L-R: Fiona Wang, Carly Pelham, Laura Parker, Lucio Tagliani, Nicole Craig, Emma Culbert, Alex Pelosi, Charlotte Berry, Joel Kroon, Abigail Sands)
Innocean Australia has strengthened its team with 10 new staff across CX, creative and account management as part of the agency’s continued transformation to deliver a multi-channel, CX and integrated approach for clients.

Charlotte Berry, most recently a senior strategist at UM and copywriter at CHE Proximity, joins as senior communications strategist. Her role sees her bridging creative, media and planning disciplines from the inception stage of client briefs to creative execution. ....

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Innocean Australia Strengthens its Team with 10 New Staff

Hires, Wins & Business 13 Add to collection
New hires across CX, creative, and account management as the agency continues its transformation
Innocean Australia has strengthened its team with 10 new staff across CX, creative and account management as part of the agency’s continued transformation to deliver a multi-channel, CX and integrated approach for clients.
Charlotte Berry, most recently a senior strategist at UM and copywriter at CHE Proximity, joins as senior communications strategist. Her role sees her bridging creative, media and planning disciplines from the inception stage of client briefs to creative execution.
Carly Pelham joins Innocean as senior account director from CX agency Apparent, where she worked on clients Chartered Accountants, CyberCX and The Smith Family. She has also worked with AnalogFolk, Havas and TBWA. ....

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M&S Food launches in-house creative team and cuts Grey to project work

M&S Food launches in-house creative team and cuts Grey to project work
Retailer hires former Grey creative Rich Robinson to senior role.
by Simon Gwynn and Gideon Spanier
M&S: Grey revived its This is not just food slogan
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FairPrice takes shoppers on local farm tours in latest in-store gamification push

Details
29 January 2021
NTUC FairPrice has recently collaborated with Singapore Food Agency to promote and educate the public on the benefits and importance of supporting local produce through in-store gamification. The game comes in the form of a self-serve farm tour, where shoppers at FairPrice s newly-launched FairPrice Xtra outlet at Parkway Parade can scan QR codes around the stores and participate in an online game. The aim of the game is to educate shoppers on who are the local farmers/ producers, why they should support local produce, how fresh the products are, and how to prepare the produce.
The “Made in Singapore” self-serve farm tour consists of 10 stations showcasing farmers or producers from mushrooms to vegetables to seafood, and consists of quizzes that players need to complete. FairPrice placed Singapore Food Agency mini trucks at the main entrance of its outlet and at each Made in Singapore section in the s ....

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