Details 29 January 2021
NTUC FairPrice has recently collaborated with Singapore Food Agency to promote and educate the public on the benefits and importance of supporting local produce through in-store gamification. The game comes in the form of a self-serve farm tour, where shoppers at FairPrice s newly-launched FairPrice Xtra outlet at Parkway Parade can scan QR codes around the stores and participate in an online game. The aim of the game is to educate shoppers on who are the local farmers/ producers, why they should support local produce, how fresh the products are, and how to prepare the produce.
The “Made in Singapore” self-serve farm tour consists of 10 stations showcasing farmers or producers from mushrooms to vegetables to seafood, and consists of quizzes that players need to complete. FairPrice placed Singapore Food Agency mini trucks at the main entrance of its outlet and at each Made in Singapore section in the store. Each s
The New Paper
Embark on an immersive journey to discover culinary gems at FairPrice Xtra Parkway Parade. PHOTOS: FAIRPRICE
Check out the exclusive opening deals at the newly renovated FairPrice Xtra Hougang.
(Above) The new FairPrice Xtra Parkway Parade features the largest Beer, Wine and Spirits section among all FairPrice stores.
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When it comes to your Chinese New Year needs, the newly renovated FairPrice Xtra Hougang and spanking new FairPrice Xtra Parkway Parade are going the extra mile to deliver a greater shopping experience.
At FairPrice Xtra Hougang, expect a wider assortment of fresh produce and a refreshed look, with new additions such as a yong tau foo corner, hot deli display counter and bakery.