Ooh Media reports positive rebound in Q3 and Q4 tracking well
December 11, 2020 10:18
Out Of Home (OOH) audiences are continuing to recover in the Australian road, retail and street furniture formats according to Ooh Media.
The OOH operator reports that in Australia, road and retail OOH audience volumes were tracking at 87% of the 2019 levels in late November, up from a low of approximately 50% in mid-April 2020 compared to the prior corresponding period. New Zealand is now at or above FY19 audience volumes. However, airport, rail and office audience environments continue to be impacted in Q4.
Overall, Ooh Media’s Q3 revenues were approximately 43% behind the prior corresponding period in aggregate, however November and December are continuing to demonstrate this rebound trend. Australian road, retail, street furniture and New Zealand revenues declined by circa 31% versus the previous corresponding period. The more heavily impacted formats of airport, rail and office declined