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16 Mar 2021, 08:42Comments (1) For busy property teams, automation could become your new best friend, writes Al Mackin of theEword. There’s a chance that you’re already using a basic version of automation if you have Hubspot or Salesforce. When emails are automatically going out to leads, or messages get sent after a viewing, you’re automating at a low level and it’s saving you time and money. Automation empowers sales and marketing teams to spend more time on the high-level tasks that they’re really good at, and less time on the mundane tasks that – let’s face it – teams hate. For the C-suite, it offers the holy grail: saving time and money, improving performance and a better experience for customers. In a post-Covid market, that leads to a financial and competitive edge.

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